Boost and Boast About Your Bennies
Prospects don't buy baloney. They buy benefits.
That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.
I've thought a lot about this lately since I've been hired to revise and rewrite the home page of a leading information technology company.
That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.
I've thought a lot about this lately since I've been hired to revise and rewrite the home page of a leading information technology company.
When I first visited the site, I was overwhelmed with information about "business-driven technology solutions" and "enterprise software initiatives" and "LAN and WAN technologies" and "virtualization."
But I found little about the benefits those gatchets and gizmos provide.
Products and services mean squat to prospects unless you explain what they get from them.
Tell prospective clients that you can help them boost profits, increase productivity, save money and time--then they "get" why they should work with you, and only you.
Even more impressive than your benefits are your unique benefits.
I'm coaching the only California interior designer who enables clients to receive complete product pricing information instantaneously, through their Iphones.
How?
She created a do-it-yourself design phone AP.
You may care about your business "philosophy" or "vision," but your prospective clients don't. They care, instead, about what, if any. advantages they can gain from working with you.
Remember that all of your prospects are tuned to a single radio station all of the time: WII-FM, or What's in it for Me?
Describe online, in print and in person the benefits of what you do, and your business will soar. Don't and it will suffer.
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