FRED BERNS

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How You Specialize Makes You Special

Author: Fred Berns

What Makes You So Special What makes you special?

That’s the question on the minds, if not on the lips, of everyone you seek to influence: your prospects, customers, employees, board of directors, boss, etc.

It’s a challenging question that may have a surprisingly simple answer: what makes you special could be how you specialize. Read More

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