About

Fred Berns

Fred Berns is the only award-winning, Colorado-based personal branding coach, copywriter and speaker who creates marketing programs, bios, website copy and articles for business professionals worldwide.

He consults with and provides personal marketing materials for executives and entrepreneurs alike. His Personal Branding Brainstorm sessions help each client identify and promote his/her YOU-nique Selling Proposition.

Fred presents programs to business groups from Dallas to Dubai, and then provides customized coaching and copywriting for members of his audiences.

He is the author of the best-selling book Sell Yourself! 501 Ways to Get Them to Buy from YOU along with other books and audio programs, and his sales and marketing articles have appeared in publications and in online outlets worldwide.

I explain to my clients that they can’t sell their services until they sell themselves,” Fred points out. “I help them discover their ‘Only,’ and then provide them with promotional materials to market their personal brand – and themselves.

Fred has presented training and coaching programs for a variety of clients, ranging from Johnson and Johnson to the Environmental Protection Agency. He has specialized in recent years with the interior design industry.

He is among the biggest names in the business of interior design, and has helped designers, architects, retailers and others around the world make a maximum marketing impact for a minimal investment of time and money.

Fred’s skill at creating bios and other promotional materials for business professionals stem from his 25 year background as a broadcast and print journalist. He founded and managed one of Washington, D.C.’s largest and longest-established independent news services.