Prospects don't buy baloney. They buy benefits.
That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.
I've thought a lot about this lately since I've been hired to revise and rewrite the home page of a leading information technology company. Read More
Boost and Boast About Your Bennies
Author: Fred Berns
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Recent Posts
- How You Specialize Makes You Special
- Boost and Boast About Your Bennies
- Differentiate Your Company with Words that "Rock" not "Reek"
- Use "News" to Maintain Their Attention
- Focus on Your "Firsts"
- Your Company Bios: Are They Helping or Hurting ?
- Expand Your Brand --and Business -- on Your Home Page
- One Word Can Get You Heard
- Make a Big Branding Splash for Little Cash
- Here's One Bridge You SHOULD Burn
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