FRED BERNS

[email protected]

303-589-3013

  • HOME
  • ABOUT FRED
  • COACHING
  • COPYWRITING
  • SPEAKING
  • LEARNING TOOLS

Boost and Boast About Your Bennies

Author: Fred Berns

Boost About Your Bennies Prospects don't buy baloney. They buy benefits.

That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.

I've thought a lot about this lately since I've been hired to revise and rewrite the home page of a leading information technology company. Read More

1

Recent Posts

    • How You Specialize Makes You Special
    • Boost and Boast About Your Bennies
    • Differentiate Your Company with Words that "Rock" not "Reek"
    • Use "News" to Maintain Their Attention
    • Focus on Your "Firsts"
    • Your Company Bios: Are They Helping or Hurting ?
    • Expand Your Brand --and Business -- on Your Home Page
    • One Word Can Get You Heard
    • Make a Big Branding Splash for Little Cash
    • Here's One Bridge You SHOULD Burn

Archives

    • April 2013 (1)
    • March 2013 (1)
    • February 2013 (1)
    • January 2013 (1)
    • December 2012 (1)
    • November 2012 (1)
    • October 2012 (1)
    • August 2012 (1)
    • June 2012 (1)
    • May 2012 (1)
Personal Branding Brainstorm
Copyright ©2012 What's Your Only. All rights reserved
Powered by IOBI Systems  
RSS